Al-Orobah FC case study

Al-Orobah FC | نادي العروبة

Official Al-Orobah FC app for news, upcoming matches, and fan merchandise.

Available on

About the app

The official app for Saudi Arabia’s Al Orobah FC connects supporters directly to the club. It delivers real-time live scores, instant match alerts, and a fully integrated e-commerce store for purchasing official merchandise and tickets.

Designed for every fan, the app features multi-lingual support (Arabic/English) and customized Fan Profiles. A seamless toggle between dark and white modes ensures a premium, high-contrast visual experience at any time of day.

Industry

SportsTech

Platform

iOS, Android & Web

Build time

6 months

Problem statement

Modern football fans struggle with fragmented digital experiences, often forcing them to bounce between multiple platforms to track live scores, buy official merchandise, and access club news. For Saudi Arabia’s Al Orobah FC, this disconnect limits direct fan engagement, slows down e-commerce growth, and fails to accommodate a diverse, multi-lingual audience requiring flexible, accessible user interfaces.

Unite live scores, club updates, and official store management into a single, seamless mobile application.

Streamline the fan-to-buyer journey with personalized Fan Profiles and a secure, friction-free purchasing process for club merchandise and tickets.

Drive international and local engagement by implementing multi-lingual support (Arabic/English) and high-contrast dark/light viewing modes.

Workflow Overview

1. Discovery & Research phase
Stakeholder Interviews
Market Analysis
User Persona Development
Feature Prioritization
2. Design phase
Wireframing & Prototyping
UI Design
UX Testing
Branding & Visual Design
3. Development phase
Frontend Development
Backend Development
Payment Gateway Integration
Real-time Communication
4. Testing & Quality Assurance Phase
Unit Testing
Integration Testing
Performance Testing
Security Testing
User Acceptance Testing
5. Deployment Phase
App Store Optimization
Deployment
Monitoring
6. Post-Launch & Maintenance Phase
User Feedback Collection
Bug Fixes & Updates
Feature Enhancements
Customer Support
7. Iteration & Improvement Phase
Continuous Updates
A/B Testing
Data Analytics

Technology setup

The technology setup for Al-Orobah FC utilizes Cross platform development for both iOS and Android to ensure optimal performance and user experience. Backed by a robust backend, real-time communication tools, and cloud infrastructure, the platform supports smooth, secure, and bilingual supported.

Frontend development

Figma

UI/UX design

Flutter

Mobile app

Backend development

NestJS

Core backend

Firebase

Serverless backend

Database

MongoDB

NoSQL Database

Typography

We selected Poppins as the primary typeface for the Al Orobah FC app due to its clean, geometric sans-serif structure. It strikes the perfect balance between a modern, athletic aesthetic and high digital readability.

Color Palette

#021b20
Primary
#f3f1f8
Secondary
#fedf06
Accent

Key Features

Core features that define the Al-Orobah FC experience

Challenges & Solutions

Building a comprehensive club app requires balancing high-speed data, retail operations, and a premium user experience. Here are the three primary challenges faced during development and how we solved them:

Problems

Real-Time Data vs. Battery Drain

Unified E-Commerce & Fan Experience

Contrast Across Dual Visual Modes

Solutions

We implemented a lightweight smart caching system. Instead of the app constantly asking the server for updates, the server instantly pushes live events to the device only when the ball is in play, drastically lowering data usage and battery consumption.

We created a centralized Fan Profile system that securely links a user’s matchday ticketing data with the official team store. This allows for one-click checkouts and personalized merchandise recommendations directly on the match center dashboard.

We built a dynamic design token system using the Poppins typeface. Text weights and background shades automatically adjust to pre-optimized, high-contrast palettes upon toggle, ensuring perfect readability in any lighting.

Impact and user feedback

Following the app’s launch, Al Orobah FC saw a massive surge in digital engagement. Consolidating live match updates, multilingual features, and the official store into a unified mobile experience drove higher daily active users, boosted merchandise sales, and significantly elevated overall fan satisfaction.

Centralizing our store and ticketing alongside live updates has streamlined operations. Fan engagement is at an all-time high, and store revenue has increased significantly since launch.

Fahad Al-Shammari

Digital Marketing Director at Al Orobah FC

As a lifelong fan, I love having everything in one place. Being able to check live scores in English or Arabic and seamlessly switch to dark mode for night matches makes this one of the best sports apps I’ve used.

Tariq Mansoor

Gold Member / Premium Fan Profile User

The typography choices and clean layout make scanning real-time match data effortless. The team store integration feels native and secure, completely eliminating the friction of using multiple platforms.

Reem Abdullah

UI/UX Consultant & Al Orobah Supporter

Future Improvements

As Mimimu continues to grow, several key enhancements are planned to further enrich the user experience and expand the platform’s global reach. These improvements aim to deepen engagement, boost personalization, and make the app even more inclusive and intuitive.

Augmented Reality Ticketing & Store

The discovery experience will become smarter and more tailored, with feeds that surface relevant content based on user location, selected interests, and preferred language. Whether it’s trending posts in your city or niche topics you’re passionate about, Mimimu aims to make every user’s feed feel uniquely personalized.

Live Match Chat & Community Hubs

A new engagement reward system will introduce features like badges for milestones, daily login streaks, and participation points. This light gamification approach is designed to encourage consistent activity and foster a sense of achievement, especially for users who contribute meaningfully to discussions or help moderate communities.

Gamified Fan Loyalty & Predictor

Mimimu will introduce user-controlled translation settings, allowing individuals to toggle auto-translation on or off per post, community, or user. In addition, improvements in context-aware translation will help preserve tone, intent, and cultural nuance—making bilingual conversations feel more human and natural.

Smart AI-Powered Match Analytics

To empower community leaders, Mimimu will roll out a set of advanced moderation features including customizable admin roles, post approval settings, keyword filtering, and flag-based content moderation. These tools will help ensure that each community maintains a respectful, safe, and focused environment for all members.

Ready to launch app in just a few days.
Let’s connect!

We are excited to know about your ideas. We’ll be discussing about your project and help you to boost your business. Schedule a free consultation.

Phone

+44 7438 596882

Address

Unit 4, Storm 12 Plaza Shopping Centre, 54 St Mary's Rd, Southampton, United Kingdom, SO14 0BH